– Rwanda (Luxury Gorilla Trekking Operator)
Summit Sanctuary Treks
A boutique tour operator specialising in luxury gorilla trekking faced challenges in differentiating from larger, international brands. Their website looked dated, with weak storytelling, and most high-value bookings were being captured by third-party OTAs, cutting margins significantly.
Solutions:
Digital Strategy Consultations:
Conducted a full audit and repositioned their brand as “the exclusive choice for sustainable luxury in Rwanda.” Built a growth plan targeting EU high-net-worth individuals.
Web Design:
Delivered a premium, visually rich website with immersive photography, elegant typography, and a frictionless booking flow optimised for high-ticket conversions.
Social Media:
Crafted a content-led campaign on Instagram, Facebook, and LinkedIn targeting luxury travel agents and eco-conscious affluent travellers. Implemented A/B tested video storytelling and dynamic retargeting ads.
65%
Direct bookings increased by 65% in 6 months, reducing reliance on OTAs.
42%
Average booking value grew with higher-tier packages becoming the norm.
9x ROAS
Achieved from strong engagement from EU travelers, especially in Germany, France, and the UK.
48%
Additional Revenues generated period of 1yr
"Purple Giraffe Studio helped us transform from a small safari operator into a clearly positioned eco brand. Their strategy sessions clarified our story, and the new website — with simple booking, clear calls-to-action, and eco visuals — boosted direct bookings by 70% in just three months. The process was seamless, with clear deadlines, great communication, and expert guidance throughout."
"As a mid-sized agency lagging digitally, Purple Giraffe Studio transformed our entire online presence. Their consultation clarified our target travelers, and the new website now converts twice as well. With a strategic social media plan and well-managed project phases, they made a complex process feel effortless — delivering real, measurable results."
"Our eco-lodge’s online presence never matched our guest experience — until Purple Giraffe repositioned us as a premium conscious travel brand. The new, fast, mobile-friendly website drives direct bookings, and targeted social campaigns attract the right travelers. In two quarters, direct bookings rose by 45%. Their structured yet flexible approach made the entire process seamless."
15+
Years of Experience
Decades of experience in delivering digital solutions and vast scope of projects internationally.
50+
Projects Delivered
From start ups to mid-tier brands we have supported them with our skilled and in depth knowledge in the tourism industry.
88%
Client Satisfaction
Our personalized, transparent individual approach to each brand and attention to unique challenges, market differences has earned us a host of happy clients who we do business with on repeat cycles.
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