In today’s crowded digital landscape, random posting doesn’t cut it, but story telling and Audience Matters.
Social Media Strategy
Success online doesn’t come from chance — it comes from having the right social media strategy. We craft bespoke strategies designed to help eco-tour operators, travel agencies, attract the right travellers, reduce reliance on OTAs, and maximise direct bookings.
What We Deliver
Download your free audit checklist today
Know where your eco brand stands — and what to fix next.
Market Research & Insights
Data-backed understanding of your target audience, competitor landscape, and emerging travel trends.
Channel Selection & Prioritisation
Identify the most effective digital channels (SEO, paid ads, social media, email, content, audience targeting ) to focus your budget where it matters.
Campaign Planning
Structured digital roadmaps that align your marketing activities with clear booking and revenue goals.
Performance Optimisation
Continuous monitoring and refinement to ensure campaigns stay efficient and deliver measurable ROI.
Sustainability Storytelling
Position your eco-values at the heart of your brand to connect authentically with conscious travellers.
What to Expect
Visibility with Purpose
A clear social media strategy ensures your brand is consistently seen by the right travellers, not just anyone scrolling by.
From Followers to Bookers
We focus on turning engagement into direct bookings through targeted campaigns, storytelling, and performance-driven content.
Sustainable Growth
Every euro or dollar invested builds long-term brand equity, ensuring your marketing spend delivers impact well beyond short-term clicks.
"Purple Giraffe Studio helped us transform from a small safari operator into a clearly positioned eco brand. Their strategy sessions clarified our story, and the new website — with simple booking, clear calls-to-action, and eco visuals — boosted direct bookings by 70% in just three months. The process was seamless, with clear deadlines, great communication, and expert guidance throughout."
"As a mid-sized agency lagging digitally, Purple Giraffe Studio transformed our entire online presence. Their consultation clarified our target travelers, and the new website now converts twice as well. With a strategic social media plan and well-managed project phases, they made a complex process feel effortless — delivering real, measurable results."
"Our eco-lodge’s online presence never matched our guest experience — until Purple Giraffe repositioned us as a premium conscious travel brand. The new, fast, mobile-friendly website drives direct bookings, and targeted social campaigns attract the right travelers. In two quarters, direct bookings rose by 45%. Their structured yet flexible approach made the entire process seamless."
