About - Free 5 Step Digital Strategy Checklist

Your Free 5 Step Digital Strategy Checklist - Build Visibility,Credibility & Direct Bookings

The Digital Strategy Audit Checklist helps you uncover the blind spots in your online presence — from your website’s performance and search visibility to your content, social media, and digital storytelling. It’s designed specifically for eco-tours, travel, and eco-hospitality businesses that want to:

Discover whether your brand is digitally ready for the future of sustainable travel — or silently falling behind.

Download your free audit checklist today
Know where your eco brand stands — and what to fix next.

What Has Changed?

How Are Travellers Booking Online in 2025 and Beyond

According to Hotelagio’s 2025 Travel Booking Statistics Report:

22% of global travelers have used ChatGPT

or similar AI chatbots for trip planning.Travel companies and hospitality brands need to be optimized for AI search results (ASEO)

65% of eco travel & hospitality

businesse still depend heavily on OTAs and referrals — losing both visibility and profit.

83% of travelers

prefer to book directly from a brand’s website — if the experience feels trustworthy, fast, and easy.

20% searches are done first on phone

and this has led to mobile bookings growing year over year, brands without mobile-optimized digital strategies risk being invisible to conscious travelers on the move.

Changing Search Trends

The rise of social media as a search tool & what it means to your brand

Social Media is now a primary brand discovery tool, with TikTok,Youtube, Instagram replacing traditional searchers and the entry of AI in trip planning is re-shapping the future of direct bookings.

Travelers now spend an average of 41 hours researching before booking a sustainable trip.

1 in 2 travelers say they only book directly with brands that “feel authentic and transparent.”

Mobile-first storytelling is driving more eco bookings than ever — yet 47% of eco-lodge websites are still not optimized for mobile.

Brands that actively audit their digital channels and adapt to trends grow bookings by up to 62% faster than those who don’t.

Sections Covered

Your Free Eco-Tourism & Hospitality Digital Strategy Checklist Includes:

A clear 6-part framework to assess your blind spots, uncover missed opportunities, and create a more profitable, planet-positive digital strategy.

Don’t get left behind.
Take the first step to reclaiming your visibility and strengthening your digital presence.

Download Your Free Eco-Tourism Digital Media Audit Checklist

Get instant access and discover how your brand performs online.

Who we are

About Purple Giraffe Studio

Purple Giraffe Studio is a strategic digital marketing partner for eco-tours and travel operators and hospitality, that want to grow visibility, attract direct bookings, and build meaningful connections with conscious travelers.

We combine data-driven strategy with creative storytelling to help sustainable travel brands stand out online — through websites that convert, campaigns that inspire, and strategies built for long-term impact.

With a deep understanding of AI in the eco-travel industry and shifting traveler expectations, we help hospitality businesses evolve from being seen to being chosen — by the right travellers, at the right time, for the right reasons – sustainability.

15+

Years of Experience

Decades of experience in delivering digital solutions and vast scope of projects internationally.

50+

Projects Delivered

From start ups to mid-tier brands we have supported them with our skilled and in depth knowledge in the tourism industry.

88%

Client Satisfaction

Our personalized, transparent individual approach to each brand and attention to unique challenges, market differences has earned us a host of happy clients who we do business with on repeat cycles.

Ready to go beyond the checklist?