– Netherlands (eco tours Mid-Tier Operator)
Green Horizons Travel
Green Horizons, based in Amsterdam, wanted to attract Dutch travelers interested in eco-friendly African trips. Their challenge: Dutch travelers are very price-conscious but also value sustainability. Their messaging didn’t highlight eco-impact, inform and educate the target audience on the value of conscious tours.
Solutions:
Digital Strategy Consultations:
We built a campaign called “Travel with Purpose” targeting eco-conscious Dutch millennials and families.
Designed a booking funnel that showed the direct conservation impact of each tour.
Web Design:
Crafted blog content like “How Your Safari Funds Tree Planting in Kenya”.
Tweeked existing website copy, visuals to resonate with ecoTourism.
Social Media:
Ran a Facebook Ads campaign in Dutch featuring authentic video stories from Kenyan conservation projects to reach the A/B niche audience.
40%
Website traffic up +40% form Google Ads, with 35% organic from SEO.
28%
Average booking value increased by +28% (travelers willing to pay more for eco-impact).
200+
Trees planted via campaign donations tied to bookings with African partners and local community linking efforts.
31%
Conversion rate doubled with 31%, even though package prices stayed premium.
"Purple Giraffe Studio helped us transform from a small safari operator into a clearly positioned eco brand. Their strategy sessions clarified our story, and the new website — with simple booking, clear calls-to-action, and eco visuals — boosted direct bookings by 70% in just three months. The process was seamless, with clear deadlines, great communication, and expert guidance throughout."
"As a mid-sized agency lagging digitally, Purple Giraffe Studio transformed our entire online presence. Their consultation clarified our target travelers, and the new website now converts twice as well. With a strategic social media plan and well-managed project phases, they made a complex process feel effortless — delivering real, measurable results."
"Our eco-lodge’s online presence never matched our guest experience — until Purple Giraffe repositioned us as a premium conscious travel brand. The new, fast, mobile-friendly website drives direct bookings, and targeted social campaigns attract the right travelers. In two quarters, direct bookings rose by 45%. Their structured yet flexible approach made the entire process seamless."
15+
Years of Experience
Decades of experience in delivering digital solutions and vast scope of projects internationally.
50+
Projects Delivered
From start ups to mid-tier brands we have supported them with our skilled and in depth knowledge in the tourism industry.
88%
Client Satisfaction
Our personalized, transparent individual approach to each brand and attention to unique challenges, market differences has earned us a host of happy clients who we do business with on repeat cycles.
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