– Denmark (Botique ecoTour Operator)
Nordic Eco Expeditions
A small tour agency in Copenhagen specialized in East & Southern African safaris for Scandinavian families packages. They struggled to stand out in a market where large operators dominated, and their brand looked outdated and “touristy.”
Solutions:
Digital Strategy Consultations:
We refreshed their digital identity around Nordic values of minimalism + sustainability.
Web Design:
Created a sleek, Scandinavian-inspired website with African eco-travel storytelling.
Social Media:
Ran seasonal storytelling campaigns: “Migration Season in the Mara” and “Walk with the Hadzabe Tribe.”
Designed an email series: “7 Stories from Africa in 7 Days”, each email focusing on a different eco-experience.
55%
Direct bookings increased. OTA reliance dropped from 80% → 40%.
47%
Email open rates averaged 47% with few bounce rate mails, due to prior email capture funnels prior to the email campaigns.
3
Partnered with local services providers in South Africafor sustainability efforts and web site blog content (images/videos)
28%
Revenue increase from 1st year of combined digital efforts.
"Purple Giraffe Studio helped us transform from a small safari operator into a clearly positioned eco brand. Their strategy sessions clarified our story, and the new website — with simple booking, clear calls-to-action, and eco visuals — boosted direct bookings by 70% in just three months. The process was seamless, with clear deadlines, great communication, and expert guidance throughout."
"As a mid-sized agency lagging digitally, Purple Giraffe Studio transformed our entire online presence. Their consultation clarified our target travelers, and the new website now converts twice as well. With a strategic social media plan and well-managed project phases, they made a complex process feel effortless — delivering real, measurable results."
"Our eco-lodge’s online presence never matched our guest experience — until Purple Giraffe repositioned us as a premium conscious travel brand. The new, fast, mobile-friendly website drives direct bookings, and targeted social campaigns attract the right travelers. In two quarters, direct bookings rose by 45%. Their structured yet flexible approach made the entire process seamless."
15+
Years of Experience
Decades of experience in delivering digital solutions and vast scope of projects internationally.
50+
Projects Delivered
From start ups to mid-tier brands we have supported them with our skilled and in depth knowledge in the tourism industry.
88%
Client Satisfaction
Our personalized, transparent individual approach to each brand and attention to unique challenges, market differences has earned us a host of happy clients who we do business with on repeat cycles.
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