– Germany (Mid-Tier Eco Operator)
WildPath Reisen
WildPath Reisen, a Berlin-based eco-tour operator, specialized in safaris across East Africa. Their problem? Their online presence felt generic — their website showed stock photos, and their campaigns focused only on “price per safari.” They weren’t connecting with younger German travelers seeking authentic, sustainable experiences.
Solutions:
Digital Strategy Consultations:
We repositioned their brand around authentic African storytelling.
Web Design:
Redesigned their website with real stories of Maasai guides, anti-poaching projects, and community lodges.
Social Media:
Launched an Instagram storytelling series called “Voices from the Savannah” featuring short reels from rangers, cooks, and local guides.
Optimized Google searches for “sustainable safari Kenya” and “eco safari Tanzania” in German.
+55%
Website inquiries grew
35%
Direct bookings increased by 35%, reducing OTA dependency.
4x
Instagram following jumped from 1,200 → 9,600 with 4x engagement.
60%
Over 60% of new clients mentioned the conservation story as a reason for booking.
"Purple Giraffe Studio helped us transform from a small safari operator into a clearly positioned eco brand. Their strategy sessions clarified our story, and the new website — with simple booking, clear calls-to-action, and eco visuals — boosted direct bookings by 70% in just three months. The process was seamless, with clear deadlines, great communication, and expert guidance throughout."
"As a mid-sized agency lagging digitally, Purple Giraffe Studio transformed our entire online presence. Their consultation clarified our target travelers, and the new website now converts twice as well. With a strategic social media plan and well-managed project phases, they made a complex process feel effortless — delivering real, measurable results."
"Our eco-lodge’s online presence never matched our guest experience — until Purple Giraffe repositioned us as a premium conscious travel brand. The new, fast, mobile-friendly website drives direct bookings, and targeted social campaigns attract the right travelers. In two quarters, direct bookings rose by 45%. Their structured yet flexible approach made the entire process seamless."
15+
Years of Experience
Decades of experience in delivering digital solutions and vast scope of projects internationally.
50+
Projects Delivered
From start ups to mid-tier brands we have supported them with our skilled and in depth knowledge in the tourism industry.
88%
Client Satisfaction
Our personalized, transparent individual approach to each brand and attention to unique challenges, market differences has earned us a host of happy clients who we do business with on repeat cycles.
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